Graphic design and small business go hand-in-hand. From logo creation to branding to product tags to storefront windows to your website to social media, graphic design and branding play a significant role in the success of your small business.
Like most small business owners, you’re probably looking for new and exciting ways to get the brand recognition you deserve. Try these five branding strategies this month.
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- Figure Out What’s Really Driving Your Brand
Contrary to popular opinion, creating the right branding, logo, and visual depiction of your company doesn’t mean creating the brand you like. What it actually means is creating the branding your ideal consumer likes and responds to. Research on the psychology of color theory, shapes, and consumer responses will help guide you in the right direction while planning or revamping your brand. - Reevaluate Your Logo Design
If you’ve been using the same logo for the last five years or are a startup creating a new logo, now is a good time to look at your logo with a critical eye. Does your look truly represent your business? Is it easy to translate from print to digital? Is it easy to read and recognize at a glance? If you’re going to make changes, the new year is the perfect time to start over, rejuvenate, and launch a new logo or branding campaign. - Extend Your Logo Reach
Is your logo getting the attention it deserves and really speaking to your target audience? One good way to be sure your logo is getting the right sets of eyes on it is with strategic positioning. Have you added your logo image (not just a hyperlink) to your email signature? Have you written a response to a relevant question on Quora that links back to your website? Position your logo as prominently as you can everywhere your target market frequents. - Ensure Your Branding Is Cohesive
Small business owners usually go through several iterations of their branding before settling on the final look and feel of their visual identity. Does your brand look and feel the same everywhere? If you have one logo or color scheme on your website, another on your social media profiles, and another on your printed material, your business identity gets lost. Choose your brand, stick to it, and create a single visual identity your fans and followers can connect with. - Create A Marketing Video
Because video marketing is super popular and because YouTube is owned by Google and is the world’s second most popular search engine, creating a marketing video and embedding it on your website means a boost to your SEO-optimization. It’s an attention-grabbing way to draw attention, compel action, and boost your brand.
- Figure Out What’s Really Driving Your Brand
Marketing your business is an ongoing – sometimes daily – activity. Shake things up this month by trying the five branding tips above. From a logo to business cards to postcards to social media backgrounds to print materials, focus on creating a full range of marketing materials that propel your small business forward. The new year is almost here. Get off to a good start and make every minute of it count by creating the real and virtual presence your small business deserves.
